Pubcon Presentation: Quality Content is Killing Us All

Don’t Want to Read this Whole Article?  Here’s the gist of it, “without the birdseed”… Or just show up at 11:30 on Thursday 10/18 at Salon J at Pubcon

  • We’re overwhelmed with information
  • Google is adding to our problem by demanding the acceleration of Quality Content creation across the universe
  • Come and listen to me rant about said problem at Pubcon.  I will only torment you for a brief time.

I have been granted my proverbially 15 minutes of  fame.  Well, OK, it’s supposed to be 10-12, but I’ll take what I can get.  If you’re an SEO professional and you plan on being at Pubcon next week, I invite you stop by my presentation on Thursday (that would be the 18th of October) at 11:30 in Salon J (and no, it’s not even on the session grid).  You will be treated to my rant.

Picture of Alvin Toffler's book Future Shock

Alvin Toffler anticipated the age of Google

I don’t want to tip my hand, you may understand, but when I say that Quality Content is Killing us All, I mean what I say.  This is not necessarily a rant about how to do SEO, but rather what the affect Google’s repeated Panda initiatives are having on the cultural dialog.  I’ll admit that what I have to say will not be much of a surprise to any of you, but if I can get you to pick up your torches and pitchforks I will have achieved my goal.

So what am I so passionate about?  I’m exhausted.  I’m overwhelmed with trying to keep up with the flood of information in my life.  Google wants more, and ever more quality content.  Personally, I have too much quality content in my life.  Every time I see a blog post or newsletter that is refreshingly shallow I heave a sigh of relief.  After all, the “back” button or the “delete” key is a lot easier than reading yet another piece of content that might – and I stress the word “might” – have some quality information that I “can’t afford to live without.”

It’s now been 42 years since the publication of Alvin Toffler’s book Future Shock, but the vision he had of information overload is even more appropriate now than then.  Of course part of what I will present will be one small shot in the war against the Tsunami of information that is killing us all.  But it might be of interest to you nonetheless.  Join me next week.

Tip: Watch Elia Kazan’s powerful 1954 movie “On the Waterfront” before you come.  It won’t help you all that much, but it will explain the phrase “without the bird seed.”

Ross Barefoot

Ross Barefoot is Chief Technical Officer with Horizon Web Marketing in Las Vegas, Nevada.He also is the founder of FLEXISS Digital Design and a Certified Search Engine Optimization Trainer for the Search Engine Academy.

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