Target Reader: Web development strategists, teams, website owners, SEO professionals
“Delivering content on mobile isn’t an afterthought. It’s a requirement. It isn’t a luxury. It’s a necessity.”
Just one more voice in the deafening chorus that tells us to optimize and develop for mobile. The one difference is that some of these statistics are new to me, and are unsettling. I know that I’ve accepted mobile in principle, but always procrastinated because it’s a hassle. The numbers tell me that’s not possible if I want my clients to succeed.
|35% of Americans have no Internet access at home (88% of Americans without a high school diploma)||Pew Research|
|51% of Black Americans and 49% of Hispanic Americans rely on mobile for the primary Internet access||Pew Research|
|55 percent of those Americans who own a mobile phone have a smartphone—and two thirds of people who had acquired a new phone in the previous three months chose to get a smartphone.||Pew Research|
|By 2015, more Americans will access the internet through mobile devices than through desktop computers||International Data Corporation|