If you read any of Ross's recent articles on structured data, you can't miss what I'm about to show you. My guess is, if you're not a complete geek, you were a bit intimidated by the idea of implementing structured data on your website. Heck, I do this stuff for a job and some of it still intimidates me (a lot of it in fact). Well, Google to the … [Read more...]
This video is a non-technical explanation for business people learning to understand how Google's Plus Local database is affecting search engine results pages and changing the visibility of businesses with traditional organic search listings. You can view the rest of our SEO Videos Here … [Read more...]
I'm always impressed by WordStream's Infographics. This one's no exception. What should you take out of this? As many people will tell you, Google is not in the business of "Search". They are in the advertising business. As much as that fact bugs me, it's pretty cool to see exactly how Google makes their money. See for yourself! © 2012 … [Read more...]
Stop! Just for a second, forget all the negative things you've read about Google+ and listen. The bottom line is, Google Plus has lots benefits for your internet marketing, especially if you're a blogger. Before you give up and call it a complete waste of your time, try this tip. Trust me. You'll have people adding you to their circles in no time. … [Read more...]
The Click Through Rates for PPC Ads are increasing while organic results are receiving less and less of the attention from searchers. For those of you who thought nobody clicked on Google's ads, this infographic is a fantastic illustration of Google's war on free clicks and their ever increasing desire to increase profitability. © 2012 … [Read more...]
In case you all haven't noticed yet, Google just updated their toolbar page rank. The update just happened yesterday August 2, 2012 as far as I'm aware of. Page rank is obviously a very misleading metric and can be a distraction from the important aspects of SEO but it's always fun to keep your eye out for that next PR update, just to see if … [Read more...]
Google released an update to their Panda Algorithm just a few days ago (Here's the official Tweet announcing the update) . According to Google this update will impact about 1% of sites which is pretty significant. Panda was developed to decrease the rankings of low quality sites. Hopefully you weren't affected but we suggest keeping a … [Read more...]
Google has recently started dropping many free directories out of their index. According to an article on SEO Roundtable, a high percentage of free directories are no longer showing results in Google. Now, don't panic yet. It is believed that, rather than penalizing sites listed in these directories, Google will likely simply ignore these sites, … [Read more...]
Let's start by understanding one thing up front: most of you reading this are not Google's primary customer. It doesn't matter if you spend 10 bills a month on Adwords, or subscribe to Google App services. Google's customer is the lowly internet searcher, hunched over his or her glowing monitor, trying to find something to help them get on … [Read more...]
This SEO tip starts with a confession. You know all those clichès about men? I hate to admit how much they apply to me (please don't tell my wife about this post). Like the fact that we don't ask for directions, don't read instructions, don't put the toilet seat down... Just thinking of those three I'm guilty of at least 2. (I'll let you … [Read more...]
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