Gunning for the SEO Bad Guys Our marketing director Matt Rutherford recently started a discussion on LinkedIn titled Have you been scammed by an SEO Firm or Company? (click here to link through to the discussion on Linkedin) A lot of good comments were posted, and the whole discussion reminded me of an email that one of my clients actually … [Read more...]
Digital Marketing Challenges Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands with big marketing budgets are occupying and competing … [Read more...]
I can't tell you how many times I've evaluated prospect clients websites and found a mass of wasted SEO GOLD in the form of incoming links landing in 404 pages. It's just not all that common for your average webmaster to think in terms of Recapturing Link Juice, so unless you've hired an experienced SEO some time in the recent past, it's likely … [Read more...]
Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes with results, what does that even matter (well, at least for a few years)? The … [Read more...]
In the first 2 parts of this series we reviewed the role of structured data and rich snippets in search results, but we didn’t get to the nitty gritty of implementation. This part of the article will give you a nudge in the direction of placing the necessary code in your web pages to “structure” your “data” in a way that will be … [Read more...]
In the first part of this series we discussed the basics of structured data and how it applies to the Internet. We also introduced www.schema.org, which represents a collaboration of Google, Yahoo, and Bing to set standards for structured data and make it accessible to webmasters. We ended by dangling the topic of rich snippets before you. Now’s … [Read more...]
I’m going to take a look at one of the advanced SEO topics that our 2013 workshops will cover. This will be a series of posts actually, and they are mostly targeted at advanced level of SEO, so if you’re just getting into the world of SEO, you might want to set this topic aside for a later date, after you’ve mastered more of the basics. With … [Read more...]
Let's say you're searching for something specific. For example, let's say you want to celebrate your love of both cycling and Colorado on your next bicycle club ride. You don't have much time, after all, you're late for work...but this will just take a second. You need to make every click count. You enter "colorado cycling jersey" to Google … [Read more...]
Link to article by Karen McGrane originally published November 5th, 2012 Target Reader: Web development strategists, teams, website owners, SEO professionals The Feds are moving in the direction of supporting a more diverse ecosystem of devices, trying to keep pace with culture and technology changes Millions of Americans view their … [Read more...]
Link to article by Nichola Stott originally published October 19th, 2012. Target Audience: Business Marketing Professionals who Hire an Outside SEO Firm Main Takeaways Even SEO agencies that can produce short term results need to be monitored to make sure they don't cause long term problems Bare minimum: the SEO guys should communicate in plain … [Read more...]
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