SEO Basic Tip #5 – Be Careful When Optimizing for Acronyms

picture of a stickie with a three letter acronym OMG written on it

To all you SEO, SEM and SMO professionals: as an FYI, you'd better learn this PDQ: TLA.  I even have a URL to help you FIO.* TLA is the most fun acronym of them all: Three Letter Acronym.  And we, my friends, are awash in TLA's, in case you haven't noticed.  It's a symptom of our abbreviated age.  No one has time to speak in words, so we use … [Read more...]

SEO Basic Tip #4 – Prepare for SERP Success

SERP for the search Socratic Clubs

As you work on your pages your visibility WILL improve and so will your business. But you need more than just top visibility on the SERP  (Search Engine Results Page).  You actually need people to visit your website (unless you're some sort of a weirdo who only gets excited about showing up on Google page 1 for its own sake). I'd like you to … [Read more...]

SEO Basic Tip #1: Don’t Neglect Effective Internal Linking

Show the relationship of keyword rich text to target page

A Quick Recap on Links Before we get into this SEO How-to, let's start with a bit of review.  There are three basic types of links that affect your Search Engine performance: Inbound Links - Links from a website you don't control (theoretically) to your website Outbound Links - Links you place on your website to someone else's webset Internal … [Read more...]