Digital Marketing Challenges Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands with big marketing budgets are occupying and competing … [Read more...]
For part one of this post, an introduction to Facebook Privacy, click here. The most recent Facebook privacy news story has been about Mark Zuckerberg's sister Randi, also the former marketing director at Facebook, and now a person who's privacy has been "compromised" by, yes, Facebook. All in all it's a tempest in a teacup, since the worst … [Read more...]
It’s no secret that Facebook has pretty much always been a place where we need to be cautious about our personal privacy. However, with more recent upgrades to the website, along with technologies like geo-coding of smartphone photos, it has come pretty close to being a stalker’s dream come true. With no more access than pictures, potential … [Read more...]
Stop! Just for a second, forget all the negative things you've read about Google+ and listen. The bottom line is, Google Plus has lots benefits for your internet marketing, especially if you're a blogger. Before you give up and call it a complete waste of your time, try this tip. Trust me. You'll have people adding you to their circles in no time. … [Read more...]
Have you ever noticed that blog posts often get more Tweets than shares on all the other major social networks combined? Here's a screenshot example from a post on Search Engine Journal to illustrate my point. The number of Tweets for this article more than doubles the amount of Facebook Likes, Google Plus Shares, and LinkedIn Shares … [Read more...]
There has been a lot of speculation as of late, regarding social signals (Links from social networking sites) and their authority with the search engines. We know now that Google does take social links into account, and many SEO's have predicted that the future of search will rely more heavily on these social signals than traditional links. But … [Read more...]
Facebook has just rolled out a new feature called promoted posts. Looks like they're feeling the pressure to perform (Revenue Speaking) in the aftermath of their recent nightmare IPO. Promoted posts are exactly what they sound like. You post an update and simply pay to promote the status to fans of your page and their friends. People will see your … [Read more...]
Google is hosting a webinar on getting your business up and running with G+. Who better to hear these things from than Google themselves? The webinar is on Tues, June 26 at 1pm/EDT and will be 60 minutes long. This is a beginner level introduction so if you haven't delved very deep into Google+ yet, this is for you. Go to the Event Page for more … [Read more...]
How are you all adjusting to Google's "Search Plus Your World" personalization? If you don't know what that is I suggest you read our post on Google Search Personalization. This is a big deal. It's changing search drastically, and for that reason, Google+ could now be the key to your online success. Google is now displaying results based on many, … [Read more...]
The End is Near! Special note: In the video at the bottom of the page I mention a very aggravating bug you may encounter in setting up your business timeline presence. As I find out any workarounds here, I will post updates in the comments. So you may want to subscribe to this post (or check back later). March 30th is the day looming large for … [Read more...]
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