SEO Mastery Workshop

Course Outline

This five-day Master course combines both the Essential and Advanced courses into one week. From the moment you arrive, your experience will be hands-on and personalized to you and your classmates. Through demonstrations of common situations, and practical approaches to your own Internet marketing hurdles, we work right alongside you to ensure your full comprehension of the workshop materials.

  • Day 1 – Search Engine Basics: Getting Results
  • Day 2 – Search Engine Processes
  • Day 3 – The Future of Search Engine Marketing
  • Day 4 – Advanced SEO Strategies
  • Day 5 – Strategies “Beyond SEO”

Once you have completed this course, you will receive official certification from our program, and leave with a firm grasp of how to successfully connect to your customers through the Internet.

Day 1 – Search Engine Basics: Getting Results

Learn our step-by-step, stress-free system for gaining top Web visibility and exposure.

By the end of Day 1, you will have a good grasp on how to perform Keyword Research and how to work with your content in the correct sequence of operations for maximum impact. You will have a good understanding of current on-site influences, as well as step-by-step methodology.

The day’s lessons will include:

  • Our 6-step process for gaining top internet rankings in major search engines
  • How to identify what your ideal audience is searching for online
  • Easy ways to tap into huge windows of opportunity instantly without stress
  • How to utilize the most powerful keyword research tool, WordTracker
  • A study of top-performing web pages and why they are so successful
  • How to optimize your pages without fooling around with code for hours
  • and more!

In addition, you will receive direct coaching from the program directors on your own web pages in order to address your personal questions and concerns, concluding in an evaluation benchmarking your progress.

Day 2 – Search Engine Processes

Finishing up with the most effective ways of getting your web pages indexed.

By the end of Day 2, you will thoroughly understand how to optimize your pages manually by using our 6-step system. You will know which search engines and directories should be focused on for the best results, how to build link reputation and popularity, along with an awareness of all the ways to avoid being penalized accidently.

The day’s lessons will include:

  • The advantages and disadvantages of Paid Inclusion
  • How to monitor your Web visibility and measure progress
  • How to get your pages indexed and accepted
  • Methods for staying out of trouble with search engines
  • Directory tutorials
  • Introduction to Blogging: the power of working with blogs, how they work, the advantages of blogging strategies, and blog search engines
  • and more!

In addition, each attendee gets a new “working tool” in the form of a Prioritized SEO Action Plan, designed to easily capture dozens of points for future reference, and to ensure that students maximize the value of their training and information retention.

All participants will have the opportunity to have their website reviewed by their peers, through group participation exercises and evaluations.

Go to Course Catalog for Locations, Dates and Online Registration

Day 3 – The Future of Search Engine Marketing

Learn Advanced Keyword Research and how to create an effective sales copy.

By the end of Day 3, you will have a grasp of many more techniques that you can apply in highly competitive markets, as you learn Advanced Keyword Forensics and how to tap into behavioral trends based on the last 90 days of search activity. You will understand how to tap into search engine trends that 90% of other Webmasters miss.

The day’s lessons will include:

  • Introduction to Social Media: The differences between Social Media Strategies and Search Engine Optimization
  • An analysis of the search behavioral trends of your buying audience, gaining incite into the research of keywords
  • Lateral Thinking Skills-using alternative techniques to build traffic (and sales!) on your site
  • Working with high-performance “windows of opportunity” and “root words” to improve visibility
  • A study of Keyword Forensics, to discover hidden evidence behind search behaviors
  • How to create captivating sales copy for your website, making you stand out from others and compelling consumers to respond
  • How to prepare for the effects brought on by Personalization of Search
  • and more!

In addition, each participant will have their site reviewed and at the end of the day, everyone will receive a written SEO Priority Action Plan.

Day 4 – Advanced SEO Strategies

Continuing with Search Engine Processes and detailing advanced SEO strategies.

By the end of Day 4, you will have added to your arsenal of Advanced Skills, including how to use Google Analytics, how to deal with technical issues, and multivariate reporting of the most complex nature.

The day’s lessons will include:

  • Discussion on submission procedures, including XML feeds
  • Understanding influences such as Artificial Intelligence (AI) and Latent Semantic Indexing (LSI)
  • Building relevancy and exposure on Yahoo!, Google, etc. in just 48 hours
  • Google and the Importance of Page Rank
  • Link Reputation: What it is and How to build it
  • New mechanics of Writing Creatively
  • Content Development: How to utilize user-generated content for attracting new traffic
  • How to increase your Visitor Response Ratio-turning web page visitors into customers
  • and more!

Each attendee will get their site reviewed again by our team of experts, followed by group brainstorming to develop new ideas for visibility and exposure. The day will end with another evaluation and the answering of all questions.

Go to Course Catalog for Locations, Dates and Online Registration

Day 5 – Strategies “Beyond SEO”

Finish this course with learning how to take your business beyond the search engines into other areas of the Web.

By the end of Day 5, the entire workshop comes together and you will understand both the theoretical and practical ways of optimizing a web page with the least possible amount of steps. You will then be prepared to compete in a highly competitive market, while eliminating all the guess work.

The day’s lessons include:

  • Advanced Competitive Intelligence: Grasping the Theory and Insights You Need to Know
  • Discover how to distinguish your specific industry search landscape
  • Accurately gauge what needs to be added to your web site in minimal time
  • How to increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
  • The truth about “duplicate content”, and the power behind article writing
  • The Ins and Outs of Blogging: “What is it, and how it can help my business?”
  • How to Use Clicktracks: Tracking Visitor Behavior
  • Monitoring the Spider activity
  • Log Analysis: What’s most important? What should be focused on?
  • and more!

Advanced Competitive Intelligence will blow away many of the myths and misunderstandings of older, out-dated approaches. This session will teach the student new ways to make solid judgment calls and understand how to perform accurate opportunity analysis as well as threat analysis to protect yourself, once you are at the top.

The student will finish this course understanding exactly how and why the search engines are “grading on a curve” and how you can benefit (without having a team of mathematicians working for you.)

Even once you complete this intensive, 5-day SEO Workshop and you have earned your official SEO Certification, you’ll be equipped with all of the exceptional skills and knowledge you need to immediately begin increasing business.

But don’t forget, even after it’s over there is still more for you yet for ongoing support including our exclusive 6-month mentoring program!

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