Digital Marketing Challenges Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands with big marketing budgets are occupying and competing … [Read more...]
For part one of this post, an introduction to Facebook Privacy, click here. The most recent Facebook privacy news story has been about Mark Zuckerberg's sister Randi, also the former marketing director at Facebook, and now a person who's privacy has been "compromised" by, yes, Facebook. All in all it's a tempest in a teacup, since the worst … [Read more...]
Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes with results, what does that even matter (well, at least for a few years)? The … [Read more...]
Let's say you're searching for something specific. For example, let's say you want to celebrate your love of both cycling and Colorado on your next bicycle club ride. You don't have much time, after all, you're late for work...but this will just take a second. You need to make every click count. You enter "colorado cycling jersey" to Google … [Read more...]
Link to article by Nichola Stott originally published October 19th, 2012. Target Audience: Business Marketing Professionals who Hire an Outside SEO Firm Main Takeaways Even SEO agencies that can produce short term results need to be monitored to make sure they don't cause long term problems Bare minimum: the SEO guys should communicate in plain … [Read more...]
Find Duplicate Tags Using Google Webmaster Tools Sometimes this is easy, sometimes not so much. The first and foremost rule of SEO is to make sure each of your unique pages has a unique title tag. That's because the first and foremost rule of Google (or at least sometimes it seems that way) is to avoid the dreaded "duplicate content" … [Read more...]
This one will be easy. Maybe that's why so few people do it. I think it's ironic that the stuff that we don't do is the very easy stuff and the very hard stuff. The very hard stuff, yeah, I get that. Maybe I get the procrastination on the easy stuff too; it just can't be very effective if it isn't at least a little hard, right? But enough … [Read more...]
Repeat after me: "Feed Google's Need for Speed" What do you do when you click on a link, your browser starts to load the page you want to see, and then, nothing happens. You wait. After a few seconds you see some text. Then an image or two. By this time you wonder why you clicked on that link in the first place, and you hit the most used … [Read more...]
As you work on your pages your visibility WILL improve and so will your business. But you need more than just top visibility on the SERP (Search Engine Results Page). You actually need people to visit your website (unless you're some sort of a weirdo who only gets excited about showing up on Google page 1 for its own sake). I'd like you to … [Read more...]
Bear with me. I have an SEO point to make, but I'd like to wander a bit into my own little alternate universe of gripes and then bring it back around. Maybe the analogy will work, and maybe it won't... Have you ever tried Google translate? Are you happy with it? I'm not. It stinks, IMHO. Take a look at this sentence I pulled from an … [Read more...]
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