Article Summary: Why Big Content Is Worth the Risk

Link to article by Dr. Peter J. Meyers: originally published on October 4, 2012. Target Reader: SEO Professionals Main Takeaways Ordinary blah, blah, blah won't cut it anymore Big Content is a term for content that is useful, interactive, and breaks normal molds This kind of content is often based on unique contributions to the field, either … [Read more...]

How to Get High Quality Links Through Product Reviews

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E-Commerce sites have great leverage for acquiring links because of their ability to exchange product for reviews. Google isn't going to see anything unnatural about it, bloggers are happy because they get free product, and your site gets great backlinks that give an SEO benefit and often times instant traffic. Running Ads vs. Giving Away Product: … [Read more...]

SEO Basic Tip #8 – Audit Your Links and Look for Wasted Opportunities

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This one will be easy.  Maybe that's why so few people do it.  I think it's ironic that the stuff that we don't do is the very easy stuff and the very hard stuff.  The very hard stuff, yeah, I get that.  Maybe I get the procrastination on the easy stuff too; it just can't be very effective if it isn't at least a little hard, right?  But enough … [Read more...]

SEO Basic Tip #1: Don’t Neglect Effective Internal Linking

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A Quick Recap on Links Before we get into this SEO How-to, let's start with a bit of review.  There are three basic types of links that affect your Search Engine performance: Inbound Links - Links from a website you don't control (theoretically) to your website Outbound Links - Links you place on your website to someone else's webset Internal … [Read more...]