Gunning for the SEO Bad Guys Our marketing director Matt Rutherford recently started a discussion on LinkedIn titled Have you been scammed by an SEO Firm or Company? (click here to link through to the discussion on Linkedin) A lot of good comments were posted, and the whole discussion reminded me of an email that one of my clients actually … [Read more...]
Digital Marketing Challenges Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands with big marketing budgets are occupying and competing … [Read more...]
Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes with results, what does that even matter (well, at least for a few years)? The … [Read more...]
Let's say you're searching for something specific. For example, let's say you want to celebrate your love of both cycling and Colorado on your next bicycle club ride. You don't have much time, after all, you're late for work...but this will just take a second. You need to make every click count. You enter "colorado cycling jersey" to Google … [Read more...]
Link to article by Karen McGrane originally published November 5th, 2012 Target Reader: Web development strategists, teams, website owners, SEO professionals The Feds are moving in the direction of supporting a more diverse ecosystem of devices, trying to keep pace with culture and technology changes Millions of Americans view their … [Read more...]
Link to article by Nichola Stott originally published October 19th, 2012. Target Audience: Business Marketing Professionals who Hire an Outside SEO Firm Main Takeaways Even SEO agencies that can produce short term results need to be monitored to make sure they don't cause long term problems Bare minimum: the SEO guys should communicate in plain … [Read more...]
Link to article by Shmulik Weller: originally published on August 3, 2010. Target reader: SEO professionals Main Takeaways: Video is now a necessary part of SEO Explore automation to create video from existing content Use video sitemaps Embed video on pages with sef video url’s, syndication Key Quote: Three factors drive the ability to … [Read more...]
Finding a Good Link-Builder for SEO is No Easy Task Link building for SEO is one of the most crucial aspects of building a successful internet presence for your company’s website. It’s tedious, time-consuming, and redundant. It requires patience, knowledge, and persistence. You can train anyone to do it…and most people who do it fail. … [Read more...]
This is a follow up to our recent article where we examined an improper use of the rel=canonical tag to see what it's impact would be on the pages rankings in search engines, specifically Google. As I said at the end of that article, after Google penalized our pages, we quickly removed the tag to see 1) If Google would remove the penalty on our … [Read more...]
E-Commerce sites have great leverage for acquiring links because of their ability to exchange product for reviews. Google isn't going to see anything unnatural about it, bloggers are happy because they get free product, and your site gets great backlinks that give an SEO benefit and often times instant traffic. Running Ads vs. Giving Away Product: … [Read more...]
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