The Hidden Secret to Success in SEO

Espresso and SEO, picture of coffee machine to demonstrate

Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes with results, what does that even matter (well, at least for a few years)? The … [Read more...]

Pubcon Presentation: Quality Content is Killing Us All

Picture of Alvin Toffler's book Future Shock

Don't Want to Read this Whole Article?  Here's the gist of it, "without the birdseed"... Or just show up at 11:30 on Thursday 10/18 at Salon J at Pubcon We're overwhelmed with information Google is adding to our problem by demanding the acceleration of Quality Content creation across the universe Come and listen to me rant about said problem … [Read more...]

Article Summary: Why Big Content Is Worth the Risk

Link to article by Dr. Peter J. Meyers: originally published on October 4, 2012. Target Reader: SEO Professionals Main Takeaways Ordinary blah, blah, blah won't cut it anymore Big Content is a term for content that is useful, interactive, and breaks normal molds This kind of content is often based on unique contributions to the field, either … [Read more...]

SEO Basic Tip #9 – Pay it Forward

Tina on her horse Milagro

My wife Tina has a favorite phrase that came out of working with horses.  "You get more on the give than you do on the take."  It's a homespun way of saying that, beyond being the right thing to do, giving will serve you better than taking.  SEO is no exception to that rule. This isn't about mechanics.  It's more about metaphysics.  I don't … [Read more...]