Let's say you're searching for something specific. For example, let's say you want to celebrate your love of both cycling and Colorado on your next bicycle club ride. You don't have much time, after all, you're late for work...but this will just take a second. You need to make every click count. You enter "colorado cycling jersey" to Google … [Read more...]
This is a follow up to our recent article where we examined an improper use of the rel=canonical tag to see what it's impact would be on the pages rankings in search engines, specifically Google. As I said at the end of that article, after Google penalized our pages, we quickly removed the tag to see 1) If Google would remove the penalty on our … [Read more...]
Let's start by understanding one thing up front: most of you reading this are not Google's primary customer. It doesn't matter if you spend 10 bills a month on Adwords, or subscribe to Google App services. Google's customer is the lowly internet searcher, hunched over his or her glowing monitor, trying to find something to help them get on … [Read more...]
As you work on your pages your visibility WILL improve and so will your business. But you need more than just top visibility on the SERP (Search Engine Results Page). You actually need people to visit your website (unless you're some sort of a weirdo who only gets excited about showing up on Google page 1 for its own sake). I'd like you to … [Read more...]
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