Let Google Format Your Titles and Meta Descriptions for Conversion

Google search results screen with title tag and meta description tag boldfacing highlighted

Let's say you're searching for something specific. For example, let's say you want to celebrate your love of both cycling and Colorado on your next bicycle club ride.  You don't have much time, after all, you're late for work...but this will just take a second.  You need to make every click count.  You enter "colorado cycling jersey" to Google … [Read more...]

Canonical Case Study Part 2: Did Google Forgive Us?

Canonical Tag Case Study

This is a follow up to our recent article where we examined an improper use of the rel=canonical tag to see what it's impact would be on the pages rankings in search engines, specifically Google. As I said at the end of that article, after Google penalized our pages, we quickly removed the tag to see 1) If Google would remove the penalty on our … [Read more...]

Google Search Personalization, a Brief Overview

screen capture from conference presentation on google search personalization

Let's start by understanding one thing up front: most of you reading this are not Google's primary customer.  It doesn't matter if you spend 10 bills a month on Adwords, or subscribe to Google App services.  Google's customer is the lowly internet searcher, hunched over his or her glowing monitor, trying to find something to help them get on … [Read more...]

SEO Basic Tip #4 – Prepare for SERP Success

SERP for the search Socratic Clubs

As you work on your pages your visibility WILL improve and so will your business. But you need more than just top visibility on the SERP  (Search Engine Results Page).  You actually need people to visit your website (unless you're some sort of a weirdo who only gets excited about showing up on Google page 1 for its own sake). I'd like you to … [Read more...]