Digital Marketing Challenges Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands with big marketing budgets are occupying and competing … [Read more...]
For part one of this post, an introduction to Facebook Privacy, click here. The most recent Facebook privacy news story has been about Mark Zuckerberg's sister Randi, also the former marketing director at Facebook, and now a person who's privacy has been "compromised" by, yes, Facebook. All in all it's a tempest in a teacup, since the worst … [Read more...]
Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes with results, what does that even matter (well, at least for a few years)? The … [Read more...]
Link to article by Karen McGrane originally published November 5th, 2012 Target Reader: Web development strategists, teams, website owners, SEO professionals The Feds are moving in the direction of supporting a more diverse ecosystem of devices, trying to keep pace with culture and technology changes Millions of Americans view their … [Read more...]
In this post we're going to be looking at a case study for improper canonicalization of URL's. The point of this article is to give you a real in-action example of what not to do with the rel="canonical" tag, and to show you what happens when you don't follow Google's guidelines. As the article on canonicalization of URL's at Google points out, … [Read more...]
Find Duplicate Tags Using Google Webmaster Tools Sometimes this is easy, sometimes not so much. The first and foremost rule of SEO is to make sure each of your unique pages has a unique title tag. That's because the first and foremost rule of Google (or at least sometimes it seems that way) is to avoid the dreaded "duplicate content" … [Read more...]
My wife Tina has a favorite phrase that came out of working with horses. "You get more on the give than you do on the take." It's a homespun way of saying that, beyond being the right thing to do, giving will serve you better than taking. SEO is no exception to that rule. This isn't about mechanics. It's more about metaphysics. I don't … [Read more...]
This one will be easy. Maybe that's why so few people do it. I think it's ironic that the stuff that we don't do is the very easy stuff and the very hard stuff. The very hard stuff, yeah, I get that. Maybe I get the procrastination on the easy stuff too; it just can't be very effective if it isn't at least a little hard, right? But enough … [Read more...]
Repeat after me: "Feed Google's Need for Speed" What do you do when you click on a link, your browser starts to load the page you want to see, and then, nothing happens. You wait. After a few seconds you see some text. Then an image or two. By this time you wonder why you clicked on that link in the first place, and you hit the most used … [Read more...]
For all you SEO professionals who have to constantly crank out quality content, don't you love Google's image search? When I need to dress up an article, I just do an image search, pay a little visit to the site that has the image I want to use, right click on the image, and save it to my hard drive. Then I can drop it into a blog post, an … [Read more...]
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