Article Summary: Why Big Content Is Worth the Risk

Link to article by Dr. Peter J. Meyers: originally published on October 4, 2012.

Target Reader: SEO Professionals

Main Takeaways

  • Ordinary blah, blah, blah won’t cut it anymore
  • Big Content is a term for content that is useful, interactive, and breaks normal molds
  • This kind of content is often based on unique contributions to the field, either in tools, or research, or both
  • Big Content is another name for really well thought out, really useful, linkbait

Key Quote

People come back to big content, as my experience with the usability checklist illustrates. If you put enough effort and research into a piece and make it truly unique, it’s almost naturally “evergreen”, even long after publication. There’s a step even beyond evergreen, though – big content has a way of creating audience or at least being in the right place at the right time when that audience is ready for it.

Resource Gallery

Resource Notes
http://rcs.seerinteractive.com/money/ Example of Big Content
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ Example of Big Content
http://www.usereffect.com/topic/25-point-website-usability-checklist Example of Big Content

Ross Barefoot

Ross Barefoot is Chief Technical Officer with Horizon Web Marketing in Las Vegas, Nevada.He also is the founder of FLEXISS Digital Design and a Certified Search Engine Optimization Trainer for the Search Engine Academy.

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