Newsletters have long been used as one of the primary methods of marketing. Before the birth of the Internet, paper-based newsletters were the primary form of marketing and helped customers and employees get a better idea about the happenings within a company.
As time and technology have moved on, printed newsletters have fallen down the pecking order – but electronic newsletters have risen to take their place. However, companies and firms are also adopting more ways of marketing, such as Twitter and Facebook, in order to get the word quickly across to their followers and/or users.
Why would consumers want to go through a whole newsletter when they can find out what the buzz is about in a 140 character tweet? Well, you’ve got to give them a good reason! Savvy companies are using email newsletter to reach thousands of clients, building community, sharing new ideas, and offering great promotions. A newsletter is more substantial than a fleeting tweet and, used well, it’s much more effective.
5 Tips To Create Highly Targeted Newsletter For Customer Engagement
Creating a newsletter that becomes an instant success is not always easy, but if you follow the tips given below, you might be able to make your newsletter stand out from the rest in positive light. In the following paragraphs, you’ll find a range of different tips that can help you created the best newsletter for your clients.
1. Attention Grabbing Titles
The first and foremost thing that you need to properly check is the title of your newsletter. In a fraction of a second, you’ve got to convince the prospective client to open your email – not trash it.
The subject line must be interesting and intriguing. Make use of catchphrases and hook lines in order to promote the interest of the readers, and do not forget to mention the company or service/product name itself, so that your clients know where the newsletter is coming from.
2. Have a Purpose
Secondly, ask yourself: what is the mission of this newsletter? Every newsletter is supposed to have a basic purpose. Are you trying to convince clients to buy from your company? Are you hoping to convey knowledge and statistics about your business? Are you offering promotions for your services or products? Announcing an event? Before you get started, write a short mission statement for yourself – this will keep you on focus as you plan content and design.
3. The Content
Look at it this way: If the main content of your newsletter is poorly written, your whole newsletter is going to fail.
Make sure you know how to convince, or ‘woo’ your readers. Instead of becoming highly market-oriented and using a promotional approach, try to adopt a singular, one on one approach with your readers. You’ve got the reader’s attention, now you can inspire consumer confidence and community!
4. Facts & Figures
Your content should be based upon facts and figures. Readers are not interested in vague, generic reports but rather want exact details and specific. Therefore, whatever you write in your newsletter should be backed up with relevant information.
5. Keep it Simple
The content should be simple and straightforward. Use language and sentences that flow easily, so that your content does not look disjointed. Do not include excessive written material, because pictures and videos in an e-newsletter will go a long way in making it a successful one.
That said, be careful not to overdo it. Remember your clients might even be opening the email on their smartphone – so keep it clean, creative, and true to your business.
About The Author:
Tim Wilson works as content manager at HostPapa, a website hosting company serving over 100,000 customers around the world. Since launching in 2006, HostPapa has offered reliable, budget-friendly, easy-to-use web hosting solutions for small to medium-sized businesses.