Google Search Personalization, a Brief Overview

Let’s start by understanding one thing up front: most of you reading this are not Google’s primary customer.  It doesn’t matter if you spend 10 bills a month on Adwords, or subscribe to Google App services.  Google’s customer is the lowly...

SEO Basic Tip #4 – Prepare for SERP Success

As you work on your pages your visibility WILL improve and so will your business. But you need more than just top visibility on the SERP  (Search Engine Results Page).  You actually need people to visit your website (unless you’re some sort of a weirdo who only...